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The “Road to the Sale” is a proven sales strategy that guides potential customers through their car-buying journey. Whether you’re new to the automotive sales industry or a seasoned pro, applying this structured approach can help you build stronger customer relationships, address concerns effectively, and ultimately close more sales. Here’s how to apply the “Road…

Independent dealerships play a critical role in the used vehicle market — sourcing, reconditioning, marketing, and selling inventory while maintaining customer relationships. Yet despite carrying the operational load, many dealers leave significant long-term revenue on the table by not participating in the finance side of their business. Rather than relying solely on outside finance companies…